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  • Writer's pictureEysy Digital


Artificial intelligence (AI) has been advancing rapidly over the past few years, with significant developments being the rise of AI tools. These tools have the potential to revolutionize the way information searches are done and to transform the way we work with creativity and integrate with technology. In this blog post, we look into the latest GPT-4 by OpenAI and its new features and explore some implications of these tools for online search, creativity, and reasoning.

The Rise of AI Tools

AI tools like GPT-4 are built on the foundation of deep learning, a subset of machine learning that involves training neural networks on large amounts of data. This approach allows these tools to learn patterns in the data and to make predictions and decisions based on that learning.

One of the main benefits of these tools is that they can generate large amounts of text with speed and accuracy. This allows users to find information more efficiently and effectively than ever before. For example, instead of scrolling through pages of search results, users may be able to get the information needed simply by typing a few keywords into a search box and letting the AI generate the relevant text.

New Features of GPT-4

Freshly launched, GPT-4 is expected to be even more advanced than its predecessor, GPT-3.5. Some of the new features include:

Increased Creative Capabilities: GPT-4 is expected to have greater creativity capabilities, which means it can generate more varied and imaginative texts. Being able to handle more creative and technical writing tasks, they can even do song composition, deep writing, or complex theory works. According to OpenAI, GPT-4 is able to analyze visual inputs and more than 25,000 words of text1, allowing for longer-form content creation, extended conversations, document search, analysis, and more.

Enhanced Integration Capabilities: GPT-4 is also expected to have enhanced capabilities to integrate and work with other AI tools and systems to generate even more complex and sophisticated text. The intensive research and fine-tuning are shown in GPT-4 being 82% less likely to respond to requests for disallowed content and 40% more likely to produce factual responses based on data integrity.2

Advanced Reasoning Capabilities: GPT-4 is expected to have advanced reasoning capabilities, which means it can generate text that is not only grammatically correct but also logically consistent and coherent. With a much higher approximate percentiles score, 90th in the Uniform Bar Exam compared to ChatGPT 10th place3, GPT-4 is increasing in sophistication in what it can do.

The New Era for Online Search

AI tools like GPT-4 are revolutionizing online search and opening up new possibilities for creativity. While these tools are powerful, human understanding and intuition are still at their core. It's essential that we continue to play an active role in understanding, regulating, and maximizing the capabilities of AI in order to ensure that human voices continue to shine through and co-exist with AI data.

We must remain actively involved in the creative and regulatory processes while still upholding important ethical and creative values. Using AI tools like GPT-4 as an enhancement rather than a replacement can ensure that creativity continues to flourish in the digital age.

1 OpenAI, “GPT-4, accessed March 16, 2023. 2 OpenAI 3 OpenAI

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