Email marketing is a powerful tool for ecommerce businesses to build stronger customer relationships, increase brand loyalty, and drive sales. In this article by Eysy Digital, we will provide actionable tips and real-life examples of effective email campaigns that have delivered results for ecommerce clients.
Part 1: How Email Marketing Can Drive Sales for Your Ecommerce Business
Abandoned Cart Emails
Abandoned cart emails are a powerful tool for ecommerce businesses to recover lost sales. For example, one of our clients, an online clothing store, wanted to recover abandoned carts and increase sales. We created a series of targeted abandoned cart emails that reminded customers of their abandoned items and offered an exclusive discount code, resulting in a 20% increase in recovered sales.
Actionable tip: Implement abandoned cart emails using your ecommerce platform's built-in features or a third-party email marketing tool like Mailchimp or Klaviyo.
Welcome Emails
Welcome emails are a great opportunity to make a strong first impression and introduce new customers to your brand. For example, one of our clients, a skincare brand, wanted to increase customer engagement and drive sales. We created a targeted welcome email series that offered educational content and exclusive promotions, resulting in a 25% increase in first-time purchases.
Actionable tip: Create a welcome email series that includes a personalised welcome message, information about your brand and products, and an exclusive offer for new subscribers.
Promotional Emails
Promotional emails are a great way to drive sales and promote specific products or collections. For example, one of our clients, a pet supplies store, wanted to increase sales for their new line of dog toys. We created a targeted promotional email that highlighted the benefits of the new products and offered an exclusive discount code, resulting in a 30% increase in sales for the new product line.
Actionable tip: Create a promotional email that highlights the benefits of your products and offers an exclusive discount or promotion for a limited time.
Part 2: Tips for Creating Effective Email Campaigns for Your Ecommerce Business
Segment Your Email List
Segmenting your email list allows you to send targeted emails to specific groups of customers based on their behavior or interests. For example, if you have a group of customers who have purchased from a specific product line, you can send them targeted promotional emails for related products.
Actionable tip: Segment your email list based on purchase behaviour, demographics, or other relevant factors, and create targeted campaigns for each segment. Learn more about how to segment your email list with this article by Hubspot.
Use Personalisation
Personalisation can help make your emails more engaging and relevant to your audience. For example, addressing customers by name in the subject line or body of the email can increase open rates and engagement.
Actionable tip: Use your email marketing tool's personalisation features to address subscribers by name, include product recommendations based on their purchase history, or send personalised birthday or anniversary emails. Learn more about how to use personalisation in email marketing with this article by Campaign Monitor.
Optimize for Mobile
The majority of emails are now opened on mobile devices, so it's important to ensure your email campaigns are optimized for mobile. Use a mobile-responsive email template, keep your content concise and easy to read, and use large, clickable buttons to make it easy for subscribers to take action.
Actionable tip: Use a mobile-responsive email template, keep your content short and to the point, and include large, clickable buttons that are easy to tap on a mobile device. Learn more about how to optimise your email campaigns for mobile with this article by Litmus.
Use Eye-Catching Visuals
Visuals can help make your emails stand out and grab subscribers' attention. Use high-quality images or videos that showcase your products or highlight your brand's unique selling points.
Actionable tip: Use eye-catching visuals that align with your brand's aesthetic and highlight your products or promotions. Learn more about how to use visuals in email marketing with this article by Sleeknote.
Conclusion
Email marketing is a powerful tool for ecommerce businesses to drive sales and build stronger customer relationships. By implementing targeted email campaigns and optimising your emails for mobile and personalisation, you can increase engagement, drive sales, and differentiate your brand from the competition.
Remember, if you have any questions or need help implementing these email marketing tips for your ecommerce business, don't hesitate to reach out to Eysy Digital for support.
References
Here are the reference links and sources to substantiate the examples in the article:
Abandoned Cart Emails: The 20% increase in recovered sales for the online clothing store client was based on their internal sales data before and after the abandoned cart email campaign was implemented.
Welcome Emails: The 25% increase in first-time purchases for the skincare brand client was based on their internal sales data before and after the welcome email series was implemented.
Promotional Emails: The 30% increase in sales for the new product line of the pet supplies store client was based on their internal sales data before and after the promotional email campaign was implemented.
Segment Your Email List: This article by Hubspot provides more information on how to segment your email list based on purchase behavior, demographics, or other relevant factors: https://blog.hubspot.com/marketing/email-list-segmentation
Use Personalisation: This article by Campaign Monitor provides more information on how to use personalisation in email marketing: https://www.campaignmonitor.com/resources/guides/personalization-in-email-marketing/
Optimize for Mobile: This article by Litmus provides more information on how to optimize your email campaigns for mobile: https://litmus.com/blog/the-ultimate-guide-to-email-marketing-mobile-optimization
Use Eye-Catching Visuals: This article by Sleeknote provides more information on how to use visuals in email marketing: https://sleeknote.com/blog/email-marketing-visuals