Video Marketing for brands is an idea that isn't new. Many companies, influencers and celebrities use this method to expand and spread awareness of their brand. What has changed however is the importance of video on every platform and channel. Video is no longer just one area of your overall marketing plan. It is central to your outreach and campaign efforts, especially your social strategy. Video production is also now more cost-effective than ever. You can shoot in high-quality, 4K video even with just your smartphone. Between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty confusing for the average beginner. This article aims to guide you in video marketing for your business.
What is Video Marketing?
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels and to educate your consumers and customers.
Why You need to Focus on Video Marketing.
2016 to 2018 saw a rise in the popularity of video as a content marketing format, video marketing rise to the top of the list and transforming video from a singular marketing tactic to an entire business strategy. Video marketing has definitely proved to be effective from over the years till today.
Video can be used for more than just entertainment. Video on landing pages are capable of increasing conversion rates by over 80%. 90% of customers state that videos also help them in making their purchase decisions.
Video hasn't only transformed how the businesses market and consumers shop. It's also revolutionized how salespeople connect and how service teams support and keep customers satisfied. Videos have proven to boost conversion and sales. In short, video is incredibly useful not just in heightening brand and company awareness.
Videos Build Trust
Trust is the foundation of conversions and sales but building that trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships with your customers.
Video content is likely to engage and stir emotions. Promotional videos help to foster trust with the consumer. Some consumers are still skeptical about buying products and services on the internet because they fear scams, fraud and cheating. But effective marketing videos present your products in a conversational form which creates a sense of individual approach. This is why 57% of consumers say that videos give them more confidence to purchase online.
Google Loves Videos
Videos allow you to increase the time spent by visitors roaming on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Some statistics by Moovly: You’re 53 times more likely to show up first on Google through search if you have a video embedded on your website. Since YouTube is now owned by Google, there has been a significant increase in how much videos affect your search engine ranking.
Ensure your videos are optimized on Youtube for SEO. Making marketing videos for your business requires creativity and knowledge of human psychology. Write interesting titles and descriptions to gain more clicks. Add a link back to your website, products, and services. Give potential customers the way to take the next step.
Video appeals to Mobile Users
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile phone. Since people like to watch videos on the go and the number of smartphone users are growing, your video audience would tend to get bigger and bigger. Hence companies need to be sensitive to the user's video-watching experience via mobile. Feedback from users is critical in making the experience better and more inclusive for audiences.
There are many different ways to go about video-marketing. From live videos and (AR) augmented reality videos to animated videos and education videos. Video advertising is becoming more and more affordable and widespread partly from the advances in technology and also because it is now easier to spread information across the globe. The mixture of these components make it possible to create impactful advertising at minimal cost.