Is social media a part of your overall marketing strategy? If yes, you will definitely be able to understand the difficulty keeping up with the latest news and happenings from various social media platforms.
Here are some tips that you can consider to include in your future social media marketing:
1. Run contests
Running contests usually will help to increase organic reach among your current list of followers. Throw in some prizes along the way and you will realize that the benefits (ie. increase in likes and follows) outweigh the cost as compared to just running Facebook ads.
2. Tag a friend
Post a funny, relatable picture that is relevant to your product or brand and encourage fans/followers to tag their friends. This will help if you wish to create brand awareness without looking overly-promotional.
3. Post coupons
Providing coupons/discounts could keep your current fans/followers interested and may trigger them to make a quick purchase. However, it is also important to ensure to keep such communication balanced.
4. Be prompt in community response
As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with our customers to strengthen our brand and keep fans around. Social Media platforms have also grown to become a popular place for customers with complaints to vent out their frustrations. Respond to your customer's complaints and concerns on Facebook. It is also important to make sure you listen and solve their problems instead of just being emotional and defensive. Learn to use negative comments or bad situations to turn it into a brand-building opportunity.
5. Run a Giveaway with another Brand
This way you can potentially reach out to followers of the other brand and may gain some brand exposure in the process.
6. Post Infographics
Take interesting statistics and turn them into easily-digestible and shareable visual content. This is a great way to inform customers about your products and industry in a way that’s not overbearing. Use this tactic sparingly for information you know your customers will be surprised by or particularly interested in.