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How Voice Search is changing SEO

What is Voice Search?


Voice Search is a speech recognition technology that permits users to search on the internet by verbally asking a question on their smartphone, smart device or a computer rather than typing them into a search field. This differs from the traditional method of typing the query into a search box, which is answered by a search engine or a digital assistant.


How is voice search going to impact business websites? 


With the development and improvement of intelligent virtual assistants like Siri, Cortana, and Amazon’s Alexa, Google is starting to note the increase of the importance in voice search and its uses. Your business SEO strategy will need to keep up with voice search elements to continue to net the consumers who are now switching over to mostly assisted search queries. Your content would also need to be more direct and conversational to match the types of search queries.


Traffic is a vital aspect in obtaining consumers. The only way to boost traffic is by becoming more visible and credible, both of which can be accomplished by optimizing your website and adding content for voice search queries. As virtual assistant technology continues to be developed with how fast the world is moving in technological advancement, voice search isn't a trend that's going to slow down.


Common Applications of Voice Search include:


  • Making search engine queries

  • Clarifying specifics of the request

  • Requesting specific information such as a sports score

  • Launching programs and selecting options

  • Searching for content in your phone's audio or video files

  • Voice dialing


How to Stay Ahead of the Game with Voice Search: 


  • Adjust for natural language, in both content and SEO. 

Have your marketing team learn and understand the difference between typed search language and voice search language. Choose and regulate keywords based on the degree of intent behind every search.


  • Incorporate a FAQ strategy. 

Consumers will now be searching question-related search requests that often include keywords like "who," "what," "where," "when,""why" and "how." Isolate which questions are most important to your consumers and answer those directly in your blog and social media posts. Write content that is voice-search friendly. Voice search users will look for content using natural, conversational language. If your site is written in a similar style, you are more likely to drive traffic to your site.


  • Hire necessary talent. 

If you are lacking specifically strategists with voice search specialization, now would be the time to start looking for applicants.


  • Implement long-tail keywords. 

Typed searches tend to be a lot shorter and more specific than voice search queries and thus require the short, specific keywords. However, to reflect the longer voice search queries that are on the rise, long-tail keywords would have to be included.


Time to utilize this new technological development in your marketing strategy. Eysy Digital can help to review your website and how to incorporate Voice Search. Contact us for a free consultation today.


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