Updated: Feb 25
There are quite a lot of debates going around between SEO and Content Marketing. What are they? What are the differences? Is it possible for SEO and Content Marketing to work hand-in-hand together?
This article will share a little insight on what it is all about.
SEO and Content Marketing should work together
Many marketers believe that SEO is very technical whereas content marketing is about the artistic aspect of the word. Contrary to popular belief, SEO and Content Marketing have a lot in common and they should work together for your digital marketing campaigns.
Here are some keypoints to focus on:
SEO provides the technical requirements on what it takes to rank well on a search engine results page whereas content marketing fulfils the SEO requirements by providing the right content to encourage search engines to rank and attract human visitors to the website.
SEO gives a data-backed analysis on which keywords are popular whereas content marketing uses those keywords to be strategically placed throughout the website.
SEO monitors the quality of the backlinks whereas content marketing focuses on good content to attract websites to share your article on their pages.
SEO focuses on the onsite technical optimization like meta data, robots.txt, ensuring proper tags are made on the site, etc whereas content marketing focuses on combining content with design to ensure users will have great user experience while browsing the site.